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Définition de Balise HTML Title ()</li></ul><span id="current-date" class="subheader-currentdate hidden-xs">24 juillet 2021</span><div class="clearfix"></div></div><div class="col-sm-6"><div class="subheader-titles"><h2 class="subheader-maintitle">Définition de Balise HTML Title (<title>)</h2></div></div></div></div></div></div></div><div class="zn_header_bottom_style"></div></div><section class="zn_section eluid9b23e157 section-sidemargins section--no " id="eluid9b23e157" ><div class="zn_section_size container zn-section-height--auto zn-section-content_algn--top "><div class="row zn_columns_container zn_content " data-droplevel="1"><div class="eluid967726b9 col-sm-9 col-sm-9 zn_sortable_content zn_content " data-droplevel="2" ><div class="zn_text_box eluida632dc01 zn_text_box-light element-scheme--light" ><h3 class="zn_text_box-title zn_text_box-title-- ">Définition de Balise HTML Title (<title>)</h3><h1 style="text-align: center;"><b>Définition de Balise HTML Title (<title>)</b></h1><p style="text-align: justify;"><span style="font-weight: 400;">Les balises </span><b>HTML Title</b><span style="font-weight: 400;"> sont un outils indispensable pour susciter l'intérêt de l’internaute et lui faire comprendre le <a href="https://www.creationsitelehavre.fr/marketing-de-contenu/">contenu</a> de la page web. De nombreux critères sont importants pour créer une balise </span><b>HTML Title</b><span style="font-weight: 400;"> parfaite.</span></p><p style="text-align: justify;"><span style="font-weight: 400;"> </span></p><h2 style="text-align: justify;"><span style="font-weight: 400;">Pourquoi les </span><b>balises HTML Title</b><span style="font-weight: 400;"> sont-elles si importantes en SEO ?</span></h2><p style="text-align: justify;"><span style="font-weight: 400;">Les </span><b>balises HTML Title</b><span style="font-weight: 400;"> décrivent le contenu d’une page web et correspondent aux mots clés recherchés par l’internaute, les articles qui apparaîtront en premier lors d’une recherche sont les sites les plus fiables avec une </span><b>balise HTML Title</b><span style="font-weight: 400;"> la plus proche de la recherche. Un titre apparaîtra sur les SERP, les réseaux sociaux, les messages instantanés en cas de partage de la page web ou encore les onglets des navigateurs. Il est donc très important de choisir un titre qui sera recherché par les internautes et dont la composition attirera l’attention.</span></p><h2 style="text-align: justify;"><span style="font-weight: 400;">Comment créer la </span><b>Balise HTML Title</b><span style="font-weight: 400;"> parfaite ?</span></h2><p style="text-align: justify;"><span style="font-weight: 400;">Il existe de nombreux critères pour créer la meilleure balise possible. Il faut faire attention à la longueur de la balise, les mots utilisés dans celle-ci et sa construction.</span></p><h3 style="text-align: justify; padding-left: 40px;"><span style="font-weight: 400;">La longueur de la balise Title</span></h3><p style="text-align: justify;"><span style="font-weight: 400;">La longueur de la balise Title chez Google n’est pas calculée en caractères mais en pixels, 512 pour être précis ce qui revient à une moyenne de 55 caractères. Si celle-ci dépasse ces mesures il faudra penser à l’écourter sous risque qu’elle se voit coupée par les moteurs de recherche.</span></p><p style="text-align: justify;"><span style="font-weight: 400;">A noter que 55 caractères est une moyenne car certains caractères comme le « i » prennent moins de place en pixels qu’un « m ».</span></p><h3 style="text-align: justify; padding-left: 40px;"><span style="font-weight: 400;">Mots-clés d’une </span><b>balise HTML Title</b></h3><p style="text-align: justify;"><span style="font-weight: 400;">Il est très important pour une balise Title de contenir des mots ou des expressions en rapport avec le contenu de la page web à laquelle elle est rattachée. En effet il faut qu’elle se rapporte au contenu de la page mais aussi à des recherches annexes qui pourraient être liées au thème principal.</span></p><p style="text-align: justify;"><span style="font-weight: 400;">Ceci permettra d’atteindre le maximum de personnes tout en restant cohérent c’est-à-dire en répondant à la question de l’internaute.</span></p><p style="text-align: justify;"><span style="font-weight: 400;">Il est possible de s’aider d’outils pour connaître les mots clés les plus recherchés et ainsi avoir une ligne éditoriale déjà établie en fonction de laquelle on peut créer son contenu et sa </span><b>balise HTML Title.</b></p><p style="text-align: justify;"><span style="font-weight: 400;">Il est conseillé de mettre les mots-clés le plus possible en début de phrase.</span></p><h3 style="text-align: justify; padding-left: 40px;"><span style="font-weight: 400;">La composition du Title</span></h3><p style="text-align: justify;"><span style="font-weight: 400;">Une </span><b>balise HTML Title</b><span style="font-weight: 400;"> se doit d’être composée de mots-clés, elle doit être lisible, attirer l’attention et surtout être en harmonie avec votre contenu afin d’obtenir un titre accrocheur et vendeur tout en restant simple.</span></p><p style="text-align: justify;"><span style="font-weight: 400;">A noter que le titre doit être cohérent par rapport au contenu proposé sinon celui-ci peut être modifié par les moteurs de recherche.</span></p><p style="text-align: justify;"><b>La balise HTML Title</b><span style="font-weight: 400;"> est donc un des facteurs de positionnement les plus importants en SEO aujourd’hui et elle doit respecter les nombreux points cités précédemment afin d’être 100% effective et d’apporter un vrai plus à votre site web.</span></p></div></div><div class="eluidd66f00ad col-sm-3 col-sm-3 zn_sortable_content zn_content " data-droplevel="2" ><div id="sidebar-widget-eluidb725a15b" class="sidebar zn_sidebar eluidb725a15b kl-sidebar--light element-scheme--light " ><div id="search-2" class="widget zn-sidebar-widget widget_search"><form id="searchform" class="gensearch__form" action="https://www.creationsitelehavre.fr/" method="get"> <input id="s" name="s" value="" class="inputbox gensearch__input" type="text" placeholder="Rechercher ..." /> <button type="submit" id="searchsubmit" value="go" class="gensearch__submit glyphicon glyphicon-search"></button></form></div><div id="text-6" class="widget zn-sidebar-widget widget_text"><h3 class="widgettitle zn-sidebar-widget-title title">Envie de nous soumettre votre projet web ?</h3><div class="textwidget"><p><span style="text-decoration: underline;"><a href="http://www.creationsitelehavre.fr/contact-devis/">Effectuez votre demande en ligne</a></span></p></div></div><div id="categories-3" class="widget zn-sidebar-widget widget_categories"><h3 class="widgettitle zn-sidebar-widget-title title">Le Blog de CSLH</h3><ul class="menu"><li class="cat-item cat-item-30"><a href="https://www.creationsitelehavre.fr/analyse-du-trafic/">Analyse du trafic</a></li><li class="cat-item cat-item-16"><a href="https://www.creationsitelehavre.fr/communication-papier/" title="Tout savoir sur votre communication via les moyens non-numériques ! 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faire exister votre site Web Shopify !" data-image-description="<p>Les solutions pour faire exister votre site Web Shopify !</p> " data-medium-file="https://i1.wp.com/www.creationsitelehavre.fr/wp-content/uploads/2021/01/ecommerce-3562005_1280.jpg?fit=300%2C165&ssl=1" data-large-file="https://i1.wp.com/www.creationsitelehavre.fr/wp-content/uploads/2021/01/ecommerce-3562005_1280.jpg?fit=1024%2C563&ssl=1" /></a><h4 class="title latest_posts-wgt-title"> <a href="https://www.creationsitelehavre.fr/les-solutions-pour-faire-exister-votre-site-web-shopify/" class="latest_posts-wgt-title-link" title="Les solutions pour faire exister votre site Web Shopify !"> Les solutions pour faire exister votre site Web Shopify ! </a></h4><div class="text latest_posts-wgt-text">Les solutions pour faire exister votre site Web...</div></li><li class="lp-post latest_posts-wgt-post"> <a href="https://www.creationsitelehavre.fr/limportance-du-commerce-electronique-en-periode-de-fetes/" class="hoverBorder 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commerce electronique en période de fête" data-srcset="https://i2.wp.com/www.creationsitelehavre.fr/wp-content/uploads/2021/01/concert-2527495_1280.jpg?w=1280&ssl=1 1280w, https://i2.wp.com/www.creationsitelehavre.fr/wp-content/uploads/2021/01/concert-2527495_1280.jpg?resize=300%2C169&ssl=1 300w, https://i2.wp.com/www.creationsitelehavre.fr/wp-content/uploads/2021/01/concert-2527495_1280.jpg?resize=768%2C432&ssl=1 768w, https://i2.wp.com/www.creationsitelehavre.fr/wp-content/uploads/2021/01/concert-2527495_1280.jpg?resize=1024%2C576&ssl=1 1024w, https://i2.wp.com/www.creationsitelehavre.fr/wp-content/uploads/2021/01/concert-2527495_1280.jpg?resize=280%2C158&ssl=1 280w, https://i2.wp.com/www.creationsitelehavre.fr/wp-content/uploads/2021/01/concert-2527495_1280.jpg?resize=1170%2C658&ssl=1 1170w, https://i2.wp.com/www.creationsitelehavre.fr/wp-content/uploads/2021/01/concert-2527495_1280.jpg?resize=600%2C338&ssl=1 600w" data-sizes="(max-width: 54px) 100vw, 54px" data-attachment-id="4155" 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class="tbk__subtitle">Site web / Référencement / Stratégie / Design / Ergonomie</h4></div><div class="zn_text_box eluida30bc97b zn_text_box-light element-scheme--light" ><p><em><span style="font-size: 18px; color: #ffffff;">Présent dans toutes la Normandie - Tél. : 06 04 07 53 74</span></em></p><p> </p></div><div class="bigsocialblock bigsocialblock--style1 type-colored eluidc9eb88f3 bsb--theme-light count-2" ><div class="bigsocialblock__item" style=""><div class="bigsocialblock__bg" style="background-color:#1e73be"> <a href="https://www.facebook.com/creationsiteleHavre/" title="Agence de communication le havre" target="_self" style="bigsocialblock__link"></a></div><h4 class="bigsocialblock__title">Facebook</h4><div class="bigsocialblock__follow">J'AIME</div> <span class="bigsocialblock__social-icon" data-zniconfam="kl-social-icons" data-zn_icon="" ></span></div><div class="bigsocialblock__item" style=""><div class="bigsocialblock__bg" style="background-color:#33ccff"> <a 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class="image-boxes-text">CSLH respecte les normes du référencement naturel édité par Google. 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